Big personality live reads deliver results

The article below from Westwood One shows how effective radio personality live reads can be. In this particular case, the client combined live reads with text messaging which allowed for real-time tracking to measure the success of the campaign. The result: 40% more leads came from the personality driven live reads.

Read the full article HERE. http://westwoodone.com/blog/artmid/8027/articleid/28

To enquire about live read, endorsement and Power Spot opportunities on our stations, with our personalities, speak to your sales executive or e-mail JabulileM@primedia.co.za