KFM connects with listeners who pledge R820 000 for fire victims
KFM’s Breakfast team rallied their listeners who committed support to the value of R820 000 during one show for the 15 000 people displaced after the tragic fire in Imizamo Yethu.
The fires broke over the weekend and devastated the area, leaving a humanitarian crisis in their wake. By Monday morning, KFM had mobilized and sent Liezel van der Westhuizen to the affected area, from where she crossed back to the studio with regular updates, speaking to the people directly affected by the fires to get information on how listeners could help.
As always, KFM listeners responded instantly, with open hearts and extreme generosity. It was not intended to be a radiothon but there were so many people who wanted to pledge and challenge others to do the same that the station changed their programming plans and opened up part of the Breakfast Show to drive support for those in need.
According to Stephen Werner, the KFM Programme Manager, “The phenomenal reaction from individuals and business owners across the Cape showed not only our connection with the listener and our audience’s responsiveness, but also how the station is able to move quickly and adapt programming to ensure its relevance.”
For images from Imizamo Yethu or details on how to donate, visit KFM Breakfast’s Facebook page - https://www.facebook.com/kfmbreakfast/