SA TOURISM #702ROADTRIP

SA Tourism approached 702 to help them to inspire South Africans to take adventures and spend their holiday money within our beautiful country.

A 9 week campaign saw a diverse, talented and adventurous team, traveling to all corners of the country discovering, documenting and sharing their amazing trips using a tapestry of photographs, drone footage, 360” videos, blogs, vlogs and posts. All driven by radio.

This homegrown content was recognized to be the most powerful branded content created by a publisher in SAT’s #TourismForAll campaign.

Watch the case study for a taste of the campaign, and results...